Welcome to www.alfx.co.uk (the “Site”), the website of ALFx Ltd (“ALFx”).
We can be contacted via email at [email protected]
ALFx understand that privacy online is important to users of our Site, especially when conducting business.
This statement governs our privacy policy with respect to those users of the Site (“Visitors”) who visit without transacting business, and Visitors who register to transact business on the Site (“Authorised Customers”) and make use of the various services (“Services”) offered by ALFx.
Personally Identifiable Information (“PII”) refers to any information that identifies or can be used to identify, contact, or locate the person to whom such information pertains, including but not limited to name, address, phone number, fax number, email address, financial profiles, social security number, and credit card information. PII does not include information that is collected anonymously (that is, without identification of the individual user) or demographic information not connected to an identified individual.
What PII is collected?
We may collect basic user profile information from all of our Visitors. We may collect the following additional information from our Authorised Customers: the names, addresses, phone numbers and email addresses of Authorised Customers, the nature and size of the business, and the nature and size of the inventory that the Authorised Customer intends to purchase.
What organisations are collecting the information?
In addition to our direct collection of information, our third party service vendors (such as credit card companies, clearinghouses and banks) who may provide such services as credit, insurance, and escrow services may collect this information from our Visitors and Authorised Customers. We do not control how these third parties use such information, but we do ask them to disclose how they use personal information provided to them from Visitors and Authorised Customers. Some of these third parties may be intermediaries that act solely as links in the distribution chain, and do not store, retain, or use the information given to them.
How does the Site use PII?
We use PII to customise the Site, to make appropriate service offerings, and to fulfil buying requests on the Site. We may email Visitors and Authorised Customers about research or purchase opportunities on the Site, or information related to the subject matter of the Site. We may also use PII to contact Visitors and Authorised Customers in response to specific enquiries, or to provide requested information.
With whom may the information may be shared?
PII about Authorised Customers may be shared with other Authorised Customers who wish to evaluate potential transactions with other Authorised Customers. We may share aggregated information about our Visitors, including the demographics of our Visitors and Authorised Customers, with our affiliated agencies and third party vendors. We also offer the opportunity to “opt out” of receiving information or being contacted by us or by any agency acting on our behalf.
How is PII stored?
PII collected by ALFx Ltd is securely stored and is not accessible to third parties or employees of ALFx Ltd, except for use as indicated above.
What choices are available to Visitors regarding collection, use and distribution of the information?
Visitors and Authorised Customers may opt out of receiving unsolicited information from or being contacted by us and/or our vendors and affiliated agencies by responding to emails as instructed, or by contacting us at [email protected]
Use of Cookies
Cookies are used for a variety of reasons. We use Cookies to obtain information about the preferences of our Visitors and the services they select. We also use Cookies to keep track of cart data, for eCommerce and use three cookies:
- woocommerce_cart_hash
- woocommerce_items_in_cart
- wp_woocommerce_session_
The first two cookies contain information about the cart as a whole and helps eCommerce know when the cart data changes. The final cookie (wp_woocommerce_session_) contains a unique code for each customer so that it knows where to find the cart data in the database for each customer. No personal information is stored within these cookies.
How does ALFx use your login information?
ALFx uses login information including but not limited to IP addresses, ISPs, and browser types, to analyse trends, administer the Site, track a user’s movement and use, and gather broad demographic information.
How does the Site keep PII secure?
All of our employees are familiar with our security policy and practices. The PII of our Visitors and Authorised Customers is only accessible to a limited number of qualified employees who are given a password in order to gain access to the information. We audit our security systems and processes on a regular basis. Sensitive information, such as credit card numbers or social security numbers, is protected by encryption protocols, in place to protect information sent over the Internet. While we take commercially reasonable measures to maintain a secure site, electronic communications and databases are subject to errors, tampering and break-ins, and we cannot guarantee or warrant that such events will not take place and we will not be liable to Visitors or Authorised Customers for any such occurrences.
How can Visitors correct any inaccuracies in PII?
Visitors and Authorised Customers may contact us to update PII about them or to correct any inaccuracies by emailing us at [email protected]
Can a Visitor delete or deactivate PII collected by the Site?
We provide Visitors and Authorised Customers with a mechanism to delete/deactivate PII from the Site’s database by contacting [email protected]
However, because of backups and records of deletions, it may be impossible to delete a Visitor’s entry without retaining some residual information. An individual who requests to have PII deactivated will have this information functionally deleted, and we will not sell, transfer, or use PII relating to that individual in any way moving forward.
What happens if the Privacy Policy changes?
We will let our Visitors and Authorised Customers know about changes to our Privacy Policy by posting such changes on the Site. However, if we are changing our Privacy Policy in a manner that might cause disclosure of PII that a Visitor or Authorised Customer has previously requested not be disclosed, we will contact such Visitor or Authorised Customer to allow such Visitor or Authorised Customer to prevent such disclosure.
Links to External Websites:
This website contains links to other websites, for example fastdocs.co.uk – a legal template website. Please note that when you click on one of these links, you are moving to another website. We encourage you to read the privacy statements of these linked sites as their privacy policies may differ from ours.